Launching Fri, Sept 27 at 10am BST
INTRODUCING ICON

The new definition of luxury, simplified.

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INTRODUCING ICON

A wardrobe staple of timeless design.

get early access
INTRODUCING ICON

Treading the path of past classics.

get early access

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AVAILABLE COLOURS
Evolving the classics
The start of an icon
Timeless design, continuously refined. A modern take on the classic sneaker, Icon is a true wardrobe staple. Minimalist style paired with advanced innovation guarantees unmatched comfort, every time.
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A design that transcends trends

Our style doesn't just stay the same—it evolves, constantly. Icon brings the timeless craftsmanship of artisan shoemaking to the modern sneaker scene with confidence and comfort.

We fuse traditional cobbler techniques with our factory's cutting-edge technology to create shoes that offer elevated simplicity as well as comfort and longevity in the wear.